Ami Thai Plus was founded in 1978 by Mr. Somchai Hanyawongse and Ms. Manida Hirunyaman, with a clear belief: Thailand should be represented by a Thai-owned company able to serve international partners with seriousness, reliability, and genuine hospitality.
At a time when Thai tourism was still developing internationally, our founders introduced Thailand to overseas markets through trade shows, business meetings, and long-term relationship building. Ami Thai Plus played a pioneering role in opening and building the French market for Thailand.
These photographs reflect more than company history. They mark the beginning of a family business built on commitment, market presence, and relationships established face to face. From the beginning, the company grew with one clear standard: the best is not enough.
Today, Ami Thai Plus continues as a second-generation, family-led Thai-owned DMC, combining the same relationship-driven spirit with stronger structure, sharper control, and no-surprise operations — always representing Thailand with pride and delivering exactly as agreed.
What began with leisure groups from France grew to include family travel, individual travel, multiple series groups, MICE, and corporate travel. Over time, Ami Thai Plus expanded beyond France into other French-speaking markets, including Réunion, Mauritius, and Morocco, while continuing to strengthen its trusted partner network and operational capabilities across Thailand and beyond.
In 2016, Monson Hanyawongse took over the leadership of Ami Thai Plus, continuing the family legacy with stronger structure, sharper control, and a clear growth direction.
Under his leadership, the company expanded into the premium market, growing its presence in Canada and the United States through series groups and high-value travel programs. Ami Thai Plus also became a leading company for bringing Canadian clients to Thailand each year.
After COVID, the company once again expanded into new territory. In early 2023, Monson entered the Middle East market, beginning with the Kingdom of Saudi Arabia and the company’s first participation at Arabian Travel Market (ATM). This marked the start of Ami Thai Plus’s expansion into premium individual travel and corporate groups from the region, while strengthening its presence across the United Arab Emirates, Qatar, and Oman.
Today, Ami Thai Plus is a second-generation, family-led Thai-owned DMC known for Thai Friend hospitality, world-class control, and no-surprise operations. From its foundation in the French market, the company has grown into a trusted partner across Europe, North America, and the Middle East, delivering tailor-made journeys, group travel, MICE, VIP movements, and outbound travel for Thai clients worldwide.
At the same time, the company continues to expand its outbound expertise for VIP government delegations, corporate companies, and VIP families seeking exclusive travel experiences and carefully controlled service across the world. Whether in Thailand or abroad, Ami Thai Plus remains committed to precision, reliability, and service delivered exactly as agreed.
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To be more than a DMC – to be a true Thai friend. “Ami” means friend in French, and friendship is the core of who we are. Guided by our founding belief that “the best is not enough,” we create meaningful journeys built on trust, care, and connection.
